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Your Glass Artwork Isn't For Everyone

Your glass artwork isn’t for everyone, and that’s okay. Your very best work will only appeal to a very small segment of the population; your art isn’t created for the masses. That very small segment is who you need to focus on, it’s who you need to actively pursue. These are the people who will willingly pay handsomely for your work, because it is unique and created with their likes and style in mind. These are also the people who will tell their like-minded friends about you, people who will also be drawn to your style of glass art, and help you grow your business.

Check out this blog post from Seth Godin who speaks to this further.

It seems arrogant to say, “perhaps this isn’t for you.”

When the critic pans your work, or the prospect hears your offer but doesn’t buy, the artist responds, “that’s okay, it’s not for you.” She doesn’t wheedle or flip-flop or go into high pressure mode. She treats different people differently, understands that she is working to delight the weird, not please the masses, and walks away.

Isn’t that arrogant?

No. It’s arrogant to assume that you’ve made something so extraordinary that everyone everywhere should embrace it. Our best work can’t possibly appeal to the average masses, only our average work can.

Finding the humility to happily walk away from those that don’t get it unlocks our ability to do great work.