Start With Why for Success In Your Glass Business
People don’t buy WHAT you do, they buy WHY you do it.
You are a glass artist. You create beautiful works of art, each with their own unique, fascinating story.
Be thankful you don’t sell metal widgets.
Marketing expert Simon Sinek talks about the great brands of the world like Apple, and how they leverage their WHY to turn consumers into raving fans.
WHY are you a glass artist? WHY are you inspired? WHY do you create what you do?
That is what people want to know. That is what makes them buy.
Check out this TED talk from Simon Sinek and get started on defining your WHY.